- What’s the difference between CRO and UX?
Good question. As you’ve probably noticed, conversion rate optimization and user experience factors overlap; in fact, these two go hand-in-hand. CRO revolves around good copy, well-placed text, an easy-to-navigate landing page with no errors, and a responsive and fast-loading site, to name a few—all of which are present in creating a great UX for your web visitors.
The main difference of CRO is the process of A/B testing of different iterations of layout and copy with the intention of selling something to your visitor. UX also touches on A/B testing, but with the goal of making your site easier and more enjoyable to navigate.
- Does my site really need CRO?
If you want to sell fast and efficiently, then yes. (And what business doesn’t want that, right?) CRO will facilitate movement in your sales funnel by successfully converting visitors into leads. Once they’re at that level, it will be much easier to sell to them and increase your ROI as well.
- Can’t I do CRO on my own?
Theoretically, you can do CRO on your own, especially after learning about the essential ingredients that make up a good landing page. However, it’ll likely take a lot of your time and require you to monitor tons of metrics before you come up for the perfect cocktail for your landing page—and that’s just one campaign.
It’s likely much better for you to leave CRO to the experts. We at Spiralytics Agency will be more than happy to take on this task for you.
- How can I be sure that CRO efforts will bring value to my business?
To ensure that you’re really reaping the benefits of CRO, we include reports of our efforts to clearly show the impact of our service to your site, focusing on CRO metrics and data you can track.
CRO is done for every marketing campaign you put out, whether it’s on your website or on social media. If you have any of these, then technically you can start now. All it takes is reaching out to us for a quick consultation and we’ll discuss things from there.
- What should I count as a conversion?
Identifying your conversion goals is one of the first things we’ll talk about. This will identify the direction of our CRO efforts. Ultimately, you’re the person who knows what type of conversion you want for each of your campaigns. Some examples of macro conversions are sales, inquiries, bookings, email subscriptions, or form completions. You may also have micro conversions like eBook downloads, video views, or average time spent on site.
- What’s considered a good conversion rate?
Anything better than your current conversion rate is considered a good one. Our CRO efforts are supposed to help you achieve more of your goals at a faster rate. If you’re particularly concerned with your performance against your industry rivals, benchmarking tools are available online for you to see how you’re doing.
- Do you only have to do CRO once?
The heart of CRO is testing, testing, and more testing. This already trumps the notion that CRO is a one-time thing. Our goal is to continually look for ways that your business can improve so that you get more conversions. We should be coming up with new layouts, copy, and platforms periodically to get your target audience to click on your campaigns.
If you don’t find your question here, feel free to contact us. We’ll be happy to set up a quick chat with you to go over any other concerns.
Common CRO Mistakes in the Industry
We at Spiralytics Agency know CRO like the back of our hand. This means being familiar with some of the mistakes marketers do when it comes to this practice. Below are some of them.
- Not having a mobile-first strategy
People are on their mobile phones now more than ever. There’s a great chance that your audience will be seeing your campaigns on their smartphones, so it’s critical for you to ensure that your website has a responsive design. Remember: Landing pages aren’t just made for desktops. As a bonus, developing a mobile-first strategy will improve your SEO efforts.
- Failure to adopt A/B testing
As mentioned earlier, testing is the heart of CRO. Hardly anyone gets their landing page or marketing campaign perfect on the first try, so it’s imperative for you to experiment with your assets. Unfortunately, many companies skip out on this step. A/B testing also allows you to get into the mind of your web visitors as you get to determine which style works better for them. Perhaps they like it better when you shorten your forms or when you move the placement of your call-to-action buttons.
You have a stellar team and a business idea that will serve the needs of your target market—however, you’re not able to communicate your unique selling point. This can affect your conversion rates. You have to clearly state what makes you stand out from the competition and creatively present this to your visitors. Otherwise, you risk being forgettable—and that means they can just look for a business similar to yours elsewhere.
- Pages are taking too long to load
Slow loading pages can affect your conversions. If your visitors are waiting too long for your site to load, they can easily exit and never even lay their eyes on your landing page. This is a missed opportunity, as your A/B testing efforts also won’t run accurate results. Strive to improve page speed by doing on-page and off-page optimization efforts, so you can deliver your message without missing a beat.
- Lack of trust signals on the page
If you want your visitors to make a purchase when they reach your site, it’s important to include trust signals on your landing page. This will make your audience feel more secure about their decision to entrust their money with your business. You can do this in a variety of ways, such as the following:
- • Put data privacy logos
- • Include testimonials, social proof, or reviews
- • Have professional web design
- • Have consistent brand messaging
- • Show contact details and address if applicable
Ignoring emotional appeal
Some of the most effective ads to have ever been released tug at audiences’ heartstrings. You can take that learning and apply it to your landing page copy and marketing campaigns. Conveying emotion can be possible through creative storytelling, engaging copy, and powerful visuals.
